Marketing teams rely on their websites to generate enquiries, share information and support campaigns. Yet many teams do not have a clear view of what is happening behind the scenes.
A page may be slow, a form may stop working or an important message may be difficult to find. These problems can quietly reduce the effectiveness of otherwise successful marketing activity.
Start with the basics
A useful website review does not need to be complicated. Begin by checking:
- whether the site works well on mobile devices;
- whether important pages load quickly;
- whether contact forms are working;
- whether visitors can easily understand what the organisation offers;
- whether key pages have a clear next action.
Make website checks routine
Website performance should not only be reviewed during a redesign. Small, regular checks make it easier to identify problems before they affect campaigns or customers.
The aim is not to make every page perfect. It is to make sure the website continues to support the wider marketing strategy.